Parsa Aghaei
Product Designer

Experience

  • Product Designer @ HKS Inc.

    May 2021 — Present
    • ·       Successfully designed and implemented aradiation oncology unit with a budget exceeding $3.5M, using collected userdata to enhance patient safety and workflow while addressing staff needs.
      ·       Assisted in developing a comprehensive design system to ensure consistency and quality across all touch points in oncology units, optimizing the experience for both patients and staff.
      ·       Conducted user research in over 100 user meetings with diverse stakeholders to improve design solutions, therebyincreasing user adoption and satisfaction.
      ·       Coordinated efforts of multidisciplinary teams, including designers, engineers, and researchers, synthesizing their input into cohesive designs aimed at improving user experience. This collaboration resulted in the optimized construction of multiple healthcare facilities, enhancing patient and staff satisfaction.
      ·       Led the creation of promotionalmaterials and conference presentations for a $500M project, resulting in twoprestigious awards.
      ·       Contributed to the functional performance evaluation (FPE) of a large-scale healthcare project through qualitative and quantitative analysis of the acquired data, resulting in over six publications, awards, and recognitions.
      ·       Created journey maps, behavior maps, and affinity diagrams based on collected and existing data to produce research reports that capture the user experience and inform future designs.
  • Design Researcher @ KSU

    Jan 2020 — Dec 2021
    • ·       Researched the design of trauma rooms for a $2.45M AHRQ-funded project, resulting in user-centered design guidelines that adhere to patient and staff needs.
      ·       Conducted user interviews, focus group sessions, design thinking sessions, and surveys with over 100 surgeons, physicians, and nurses, resulting in 5 peer-reviewed publications in esteemed journals.
      ·       Performed A/B testing on design iterations and mockups using augmented reality techniques.
  • Digital Designer @ The Eighth Route

    Aug 2017 - Jul 2019
    • ·       Proposed and led the design of over 10advertisement campaigns for large financial institutions.
      ·       Developed multiple design systems and brand books for small- to mid-sized companies.
      ·       Designed the UI/UX of more than fivewebsites for various businesses in the hospitality and tourism fields.
      ·       Worked with the brand guidelines of existing companies to produce digital content for social media.
  • Freelance Designer @ Parsa Studio

    Aug 2014 - Dec 2019
    • ·    Grew an audience on Dribbble andInstagram and attracted clients from more than 50 individuals and companies across Australia, Canada, United Kingdom, and Iran and completed more than 100 design projects worldwide.
      ·    Created UX deliverables such as detailed wireframes, user flows, and mockups to effectively communicate design intentions to stakeholders and development teams for different clients.
      ·    Worked with branding guidelines and design systems, developing visuals and interfaces ensuring compliance with brand visions for various clients.
  • Art Teacher @ Salam High School

    Oct 2016 - Sep 2017
    • ·    Taught a class of 30 high school students the fundamentals of art and architecture, effectively preparing them for a national art competition, resulting in one student achieving third place in the competition.

Education

  • Master of Healthcare Design

    Jan 2020 - Dec 2021
    Kent, OH
    • GPA 4.0
  • Bachelor of Architecture

    Sep 2014 - Mar 2019
    Tehran, Iran
    • GPA 3.7
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